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We are excited about the future of FirstBank & Trust as part of Heartland Financial USA, Inc. Our goal is to bring you new and better financial products, provided by the same people you already know and trust. We understand you may have questions, many of which are answered below. Please be assured that our goal is to complete a smooth transition with frequent communication along the way.


Is there anything I need to do?

You likely won’t have to do anything since our goal is to provide a smooth transition. It’s business as usual now and for several months ahead. In 2018, you will receive information in advance of the systems and technology conversion and any changes that may affect your
account(s). And we’ll be with you every step of the way!

Why is FirstBank & Trust joining with Heartland?

  1. There is an advantage to being part of a larger bank in today’s banking environment thanks to a growing regulatory burden and ever-increasing technology costs. The First Bank Lubbock Bancshares, Inc. board of directors decided now was a good time to join with a strong organization that offers a broader array of financial products while preserving the bank’s culture and customer focus.

  2. FirstBank & Trust is an excellent partnership fit for Heartland, a community bank holding company with many cultural similarities. Both are strongly committed to unsurpassed customer service and providing financial products and services designed to meet the individual needs of our customers.

  3. Both FirstBank & Trust and Heartland have extensive expertise in business banking, retail banking and mortgage lending.

Will FirstBank & Trust be considered a “big bank” now?

Not at all. Our culture, history and focus as a community bank will not change. Once the merger is complete, we will be backed by the strength of a mid-size banking company, but our strategy as a locally managed bank allows us to stay focused on customers and grounded in our communities. Our roots are in community banking and that’s our commitment. We differentiate ourselves by knowing our customers well, making decisions locally and providing personal face-to-face service. Along with this personal service, we also offer the conveniences customers expect, including online and mobile banking, bill payment and instant-issue debit cards, and commercial treasury management services.

Can I continue to use my existing checks, debit card, and/or ATM card?

Yes; please continue to use your existing checks, debit and ATM cards.

Will the bank’s name change?

No. FirstBank & Trust will continue to operate under our current name and remain a state-chartered bank.

Will my account or loan number change?

For now, your account numbers will remain the same. In the unlikely event a change is needed, you will be notified well in advance and we will handle all of the details.

Where do I send my mortgage and loan payments?

Please continue to make your payments as usual. Use the same payment coupons or invoices you currently use.

Will my direct deposits, automated payments, and transfers continue to be connected to my account?

Yes. All these services will continue without interruption. If you need to make changes, please contact your banker.

Will my routing number change?

The FirstBank & Trust routing number will remain the same.

How about my safe deposit box?

There will be no change to your safe deposit service.

Will my deposits still be FDIC-insured?

Yes, up to $250,000. Please see a personal banker who will help structure your account ownership for maximum insurance protection.

What online banking changes should I expect?

You will continue to have access to the same online banking pages and information you have today. Later, you will view a different online banking screen, but continue to access complete account information, make transfers between accounts, pay bills electronically and view check images.

Will the banking products and services change at FirstBank & Trust?

There may be changes, but every effort will be made to match your accounts to identical or similar products. A comprehensive package of material will be provided well in advance and a FirstBank & Trust personal banker will be available to assist with any questions. A big benefit of the merger will be additional consumer and commercial banking products and services.

Will any banking locations be closed after the merger?

No. We will continue to serve you from our current branch locations.

Who should I contact with additional questions?

Contact your FirstBank & Trust Personal Banker, or contact us at 806-788-0800.




Lubbock Bank Selects Midwestern Bank Holding Company to Expand Services and Fuel Growth in Texas 


Lubbock, TX and Dubuque, IA, - December 12, 2017— First Bank Lubbock Bancshares, Inc. (“FBLB”), parent company of FirstBank & Trust in Lubbock, and Heartland Financial USA, Inc. (“Heartland”) (NASDAQ: HTLF) of Dubuque, IA, jointly announced today the signing of a definitive merger agreement under which FBLB will merge with and into Heartland and, as a result, FirstBank & Trust will become a wholly-owned subsidiary of Heartland. 

FirstBank & Trust will continue to operate under its present brand and management team as Heartland’s 11th state-chartered community bank. 

Founded in 1996 by Lubbock resident and long-time banker, Barry Orr, FirstBank & Trust is a commercial and retail bank with approximately $930 million in total assets, $652 million in net loans outstanding and $824 million in deposits as of September 30, 2017. The bank serves Lubbock and its surrounding communities from eight full-service banking centers throughout West Texas. Additionally, the bank offers mortgage lending services from eight offices throughout Texas through its wholly-owned subsidiary, PrimeWest Mortgage Corporation. 

Barry Orr, Chairman and CEO of FirstBank & Trust, said, “This merger with Heartland is a ‘win-win’ for FirstBank & Trust as it enhances everything we do. We are pleased to partner with a strong and well-respected public company that will preserve our history and “Family First” culture while adding deep resources and a commitment to exceptional customer service. With Heartland as our parent company, we will remain a locally-managed community bank, and retain the ability to make important decisions that affect our customers. As our board of directors considered our strategic options in today’s complex banking environment, and the importance of identifying a potential quality merger partner, Heartland stood out as an exceptional choice for our customers, employees and shareholders.” 

Heartland Financial USA, Inc. is a bank holding company operating 10 independently-chartered banks in the Midwest, Southwest and Western United States. Following the merger with FBLB, and the previously announced acquisition of Signature Bank in Minnesota, Heartland will operate banks in 12 states with 126 full-service banking locations. Each bank has its own president, bank charter and board of directors, with a name that connects it with its local market area. Founded in 1981, Heartland has never had a loss year. 

“We are highly impressed with the talented management team at FirstBank & Trust and the solid community banking franchise it has built in Lubbock,” said Lynn B. Fuller, Chairman and CEO of Heartland. “When we first became acquainted over two years ago, it was immediately apparent that a partnership with FirstBank & Trust would be an excellent way for us to establish a sizable presence in Texas and a platform for further expansion. With our well established and growing New Mexico franchise, acquiring FirstBank & Trust is a natural transition into West Texas. We strongly believe in the prospects of the Texas market and I am confident that FirstBank & Trust will be an outstanding addition to the Heartland organization.” 

Based on Heartland’s closing common stock price of $50.15 per share on December 11, 2017, the stock and cash transaction is valued at approximately $185.6 million (including the cash consideration to be paid to holders of FBLB’s stock appreciation rights). The actual transaction value will change due to fluctuations in the price of Heartland common stock and is subject to certain adjustments. 

Under the terms of the merger agreement, which has been unanimously approved by the Boards of Directors of Heartland and FBLB, FBLB common shareholders will receive 3.0934 shares of Heartland common stock for each share of FBLB common stock (approximately 3,351,000 Heartland shares in the aggregate, subject to certain potential adjustments) and total cash of $17.5 million, which includes the cash payable to holders of FBLB’s stock appreciation rights in the amount of approximately $11.5 million, and certain other potential adjustments as set forth in the definitive merger agreement. The transaction is subject to approval by bank regulators, FBLB shareholders and customary closing conditions. The transaction is expected to close in the second quarter of 2018 with a systems conversion planned for the third quarter of 2018. 

Heartland and FBLB anticipate that the transaction will qualify as a tax-free exchange with respect to the stock consideration received by FBLB’s shareholders. Heartland expects the transaction to be accretive to its earnings per share within the first year of combined operations. Further information regarding the financial impact of the transaction can be found in the investor presentation filed as an exhibit to Heartland’s Current Report on Form 8-K dated December 12, 2017 or in the investor relations section of Heartland’s website. 

Orr added, “The combination of FirstBank & Trust with the Heartland family of community banks significantly increases our lending capabilities and gives us access to additional products and services while preserving our legacy as a locally-managed community bank. We believe our team’s experience and expertise, and the strength of our PrimeWest Mortgage subsidiary will complement Heartland. We are thrilled to combine with an organization that shares our dedication to customer service and its communities and is recognized for that commitment. We are grateful that our community continues to vote FirstBank & Trust the “Best Bank” in West Texas year after year. Heartland shares similar recognition, having been twice recognized by Forbes as one the “Best Banks in America.” 

Fuller concluded, “We are proud to be adding FirstBank & Trust, a blue chip West Texas franchise, to the Heartland family and establishing a sizable presence in Texas. Further, we are very excited to serve the metro Lubbock market with its healthy and growing economy. Barry Orr is well-known and respected banker who has developed a successful track record of growth in West Texas. We are excited he and his team will be leading our flagship bank in Texas and forming the nucleus of what will soon become the next billion dollar charter in the Heartland organization.” 


In connection with the transaction, Panoramic Capital Advisors, Inc. served as financial advisor to Heartland and Dorsey & Whitney LLP served as Heartland’s legal counsel. Stephens Inc. served as financial advisor to FBLB and Fenimore, Kay, Harrison, & Ford, LLP served as FBLB’s legal counsel. 

Conference Call: 

Heartland will host a live conference call for analysts and investors on Wednesday, December 13, 2017 at 11:00 a.m. Eastern Time. To participate, dial 877-407-0782 at least five minutes before start time. Live audio of the call will also be Webcast and corresponding investor presentation slides will be available on the Company’s Investor Relations webpage, which may be accessed at A webcast replay will be available until December 13, 2018, by logging on to 

About Heartland Financial USA, Inc. 

Heartland Financial USA, Inc. is a diversified financial services holding company with assets of approximately $9.8 billion. The company provides banking, mortgage, private client, investment, treasury management, card services, insurance and consumer finance services to individuals and businesses. Heartland currently has 117 banking locations serving 88 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California. Additional information about Heartland Financial USA, Inc. is available at 

About FirstBank & Trust 

FirstBank & Trust, a subsidiary of First Bank Lubbock Bancshares, Inc., is an independent community bank serving Lubbock and its surrounding communities. Through its subsidiary, PrimeWest Mortgage Corporation, the bank also engages in mortgage lending in Lubbock and the South Plains. FirstBank & Trust’s strengths are in commercial and industrial lending, as well as residential construction and development lending. Serving over 15,000 retail relationships, FirstBank & Trust provides banking services such as digital banking, a wide ATM network, instant-issue debit cards, and low-cost credit cards. Additionally, the bank offers an array of financial and wealth management services, such as money management, and retirement and education planning, as well as investment products including stocks, bonds, mutual funds, annuities, and insurance products. The company was founded in 1996 and is based in Lubbock, Texas. Additional information about FirstBank & Trust is available at FirstBank & Trust is a member of the FDIC and an Equal Housing Lender. 

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Additional Information about the Merger and Where to Find It 

This communication is being made in respect of a proposed merger transaction involving Heartland and FBLB. In connection with the transaction, Heartland will file a registration statement on Form S-4 with the Securities and Exchange Commission (“SEC”) that will include a proxy statement/prospectus to be provided to FBLB shareholders in connection with the special shareholder meeting FBLB, Inc. will call to approve the merger. Shareholders are urged to read the proxy statement/prospectus when it becomes available because it will contain important information about the proposed transaction. 

The final proxy statement/prospectus will be mailed to FBLB shareholders of record on the record date for the special meeting of the shareholders to be held to approve the proposed transaction. In addition, the registration statement on Form S-4, which will include the proxy statement/prospectus and other relevant documents, will be available free of charge at the SEC’s Internet Web site,, Heartland’s website,, or by contacting Bryan R. McKeag, Executive Vice President and Chief Financial Officer of Heartland. 

Forward-Looking Statements 

This release, and future oral and written statements of Heartland and its management, may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Heartland’s financial condition, results of operations, plans, objectives, future performance and business. Although these forward-looking statements are based upon the beliefs, expectations and assumptions of Heartland’s management, there are a number of factors, many of which are beyond the ability of management to control or predict, that could cause actual results to differ materially from those in its forward-looking statements. These factors, which are detailed in the risk factors included in Heartland’s Annual Report on Form 10-K filed with the Securities and Exchange Commission, include, among others: (i) the strength of the local and national economy; (ii) the economic impact of past and any future terrorist threats and attacks and any acts of war, (iii) changes in state and federal laws, regulations and governmental policies concerning the Company’s general business; (iv) changes in interest rates and prepayment rates of the Company’s assets; (v) increased competition in the financial services sector and the inability to attract new customers; (vi) changes in technology and the ability to develop and maintain secure and reliable electronic systems; (vii) the loss of key executives or employees; (viii) changes in consumer spending; (ix) unexpected results of acquisitions; (x) unexpected outcomes of existing or new litigation involving the Company; and (xi) changes in accounting policies and practices. All statements in this release, including forward-looking statements, speak only as of the date they are made, and Heartland undertakes no obligation to update any statement in light of new information or future events. 

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